PLANTING SEEDS
FOR WELLNESS
A simple pre launch strategy to build curiosity, warm up your audience, and start real conversations before anything is officially launched.
Community
Opportunity
Together♡
This is not about suddenly becoming the wellness person overnight. This is about gently shifting what people associate with you. Before you sell anything, your audience needs to understand what you care about, what you are noticing, and why wellness now feels aligned.
PHASE 1:
QUIET SIGNALS
Start with curiosity, not answers.
COPY AND PASTE IDEAS:
- “I’ve started paying attention to what actually gives me energy and what just fills time.”
- “It’s mad how much we normalise feeling tired.”
- “I used to think feeling drained was just part of being busy. Now I’m not so sure.”
IMAGE IDEAS:
Coffee on a desk, walking shoes by the door, a messy notebook, water bottle, soft morning light, real life kitchen scenes.
PHASE 2:
PERSONAL SHIFT
Start sharing what you are noticing in yourself.
COPY AND PASTE IDEAS:
- “I’m making a few small changes behind the scenes. Nothing extreme. Just more intentional.”
- “Wellness has to fit real life for me, otherwise I’m not interested.”
- “I don’t want complicated. I want simple things that actually make sense.”
STORY IDEAS:
Morning drink, food prep, walk, evening routine, laptop planning, honest talking to camera update.
PHASE 3:
INVITE CONVERSATION
This is where you open the door without selling.
COPY AND PASTE IDEAS:
- “I’m having some really interesting conversations around energy, wellness, routine and actually looking after ourselves properly.”
- “Out of curiosity, what do you wish you had more of right now? Energy, focus, sleep, motivation or structure?”
- “I’m working on something behind the scenes and I’d love real input, not guesses. If you are open to chatting, message me WELLNESS.”
DAILY ALGORITHM WARM UP
BEFORE POSTING:
- Spend 10 minutes engaging properly.
- Comment on 10 people’s posts. Reply to stories.
- Send 2 genuine voice notes. Start conversations before expecting people to start with you.
AFTER POSTING:
- Stay active for 20 to 30 minutes. Reply quickly.
- Ask questions back. Don’t post and disappear.
WHAT ESTHER SHOULD NOT DO
✕ Do not announce too early.
✕ Do not drop links cold.
✕ Do not over explain products.
✕ Do not turn every post into a pitch.
✕ Do not copy corporate language.
THE POSITIONING
Esther is not launching wellness products.
Esther is becoming known for real life wellness that fits around busy women, family, work, leadership and actual everyday life.
The product comes later. The trust comes first.
♡ Plant the seeds quietly.
♡ Build the conversations properly.
♡ Let people feel the shift before they see the offer.
YOU LEAD.
YOU INSPIRE.
YOU CREATE
IMPACT.
♡
