M MWBW
survey.mwbw.uk

Messaging resource

Master Scripts

Reusable private message templates for survey follow-up. Adapt the wording to the person, keep the tone natural, and signpost to the main shop without pressure.

Master rule

The compliant message structure

Use this simple structure for every private message: thank them, reflect one or two survey answers, ask a gentle question, then signpost. Do not promise results or explain product benefits as medical outcomes.

Thank you for completing the survey. I noticed you mentioned [ANSWER] and that [ANSWER] matters to you. That is really helpful to know.

Would it be useful if I pointed you towards the main wellness shop so you can browse what feels relevant for you?

Here is the link: (add your shop link here)

General first reply

Thank you for filling in the survey. It was really helpful to see what you are currently using, what you are curious about, and what matters most when choosing wellness products.

Based on what you shared, I would not overcomplicate it. I would start by looking at what feels easy, realistic and aligned with your current routine.

You can browse the main wellness shop here: (add your shop link here)

Curiosity message

I was looking at your survey answers and wondered what stood out most for you at the moment: the product format, the price, the ingredients, or just finding something simple enough to use consistently?

No pressure either way. I just want to point you in the most relevant direction if you do want to browse.

Soft shop signpost

If you would like to have a look, this is the main wellness shop link: (add your shop link here)

Have a browse and see what feels relevant for you. If anything catches your eye, you can send it over and I can help you think through it in a simple, non-pushy way.

Follow-up after they browse

Did anything stand out when you looked through the shop?

Sometimes it helps to narrow it down by asking: would you prefer something easy to take daily, something that fits your current budget, or something that feels more aligned with what you already buy?

Price-sensitive follow-up

I noticed budget was part of your answer, so I would keep that front and centre. There is no point looking at options that do not feel comfortable or realistic for you.

If you want to browse, use this link and look at what feels like a sensible starting point: (add your shop link here)

Past user reactivation

You mentioned you have used supplements in the past. Out of curiosity, did you stop because of taste, price, forgetting to take them, not feeling sure what to choose, or just life getting busy?

That would help me understand what kind of option might feel easier to explore this time.

Do not use wording

  • This will help you lose weight.
  • This treats anxiety, sleep problems, hormones, pain or any condition.
  • You will notice results.
  • This is guaranteed to work.
  • You need this product.
  • This is better than medication or medical advice.

Safer replacement wording

  • This might be worth browsing.
  • This could be a helpful place to start.
  • See what feels relevant for you.
  • It depends what you prefer and what fits your routine.
  • I can point you towards the main shop.
  • For anything medical, it is always best to speak with a qualified professional.